It has never been truer that the brand is the experience and the experience is the brand. Every touchpoint in the customer journey is an expression of the company: from the first introduction to the last step in the supply chain. Successful digital business transformation acknowledges these relationships and creates multiple points of value across the entire journey for every customer and employee.
Transformation Journey
JP Saini, Chief Digital & Technology Officer at Sunbelt Rentals, is an industry veteran with 20+ years of experience. Mr. Saini has built his reputation on business transformation through technology, customer experience, and seamlessly integrating operational changes geared for growth. At Sunbelt Rentals, his teams have led the re-invigoration of technology and experience transformation, helped develop and release their first consumer mobile application, and leveraged AI/ML data to supercharge intellectual property and existing expertise strategies. JP believes deeply in investing in people and “entrepreneurism at scale” as a primary driver of innovation, speed, and growth.
Lessons Learned
Throughout his career, JP has pioneered the concept of "technovation": the right people, coming together with the right strategy, and operating with a sense of urgency to deliver compelling outcomes for customers and the business.
By this REvolutionary
